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Edité par Peter Owen Publishers 2018-06-14, 2018
ISBN 10 : 0720620589ISBN 13 : 9780720620580
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Livre
Paperback. Etat : New.
Edité par Peter Owen Publishers, 2018
ISBN 10 : 0720620589ISBN 13 : 9780720620580
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Livre
Paperback. Etat : Brand New. 320 pages. 8.50x5.50x1.00 inches. In Stock.
Edité par Peter Owen Publishers, London, 2018
ISBN 10 : 0720620589ISBN 13 : 9780720620580
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Livre
Paperback. Etat : new. Paperback. In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In The Art of Branded Entertainment they reflect on the winning strategies and campaigns.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions International Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of essays authored by each juror. In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.