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Evaluation du vendeur
Edité par Pergamon Press, Oxford New York Beijing Frankfort, 1990
ISBN 10 : 0080362842ISBN 13 : 9780080362847
Vendeur : 100POCKETS, Berkeley, CA, Etats-Unis
Livre
Soft cover. Etat : Very Good. Third Edition. Text/Near New w/faint highlighting to c. 8 pages. Softcover/NF w/trace wear to corner tips & faint creasing to spine. Text in 7 parts; Part I, Conceptual Foundations (8 essays); II, Intenationalization of the Firm (6); III, Global Markets (6); IV, Researching, Understanding & Negotiating for Global Market Opportunities (6); V, Market Entry Strategies (10);VI, Developing, Implementing & Controlling the International Marketing Mix (9); and VII, Integrated Marketing Planning & Action (5). 640 (+ x) pages, with figures, tables, [Bibliography], Glossary, 4 Index, Appendix, and About the Editors; each chapter is followed by Further Reading.