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Evaluation du vendeur
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Livre
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : More Than Words, Waltham, MA, Etats-Unis
Livre
Etat : Very Good. . 9781541701243. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : More Than Words, Waltham, MA, Etats-Unis
Livre
Etat : Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofi t job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Livre
Etat : Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Livre
Etat : Good. Good condition. No Dust Jacket A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Edité par Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Livre
Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Edité par Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Livre
Etat : Good. Used book that is in clean, average condition without any missing pages.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Books Unplugged, Amherst, NY, Etats-Unis
Livre
Etat : Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.17.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Livre
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Edité par Wiley & Sons, Incorporated, John, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Livre
Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Livre
Etat : As New. Unread book in perfect condition.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Livre
Etat : New.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Gulf Coast Books, Memphis, TN, Etats-Unis
Livre
hardcover. Etat : New.
Edité par John Wiley and Sons, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Brit Books, Milton Keynes, Royaume-Uni
Livre
Hardcover. Etat : Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : El Gato de Papel, MOUNTAINSIDE, NJ, Etats-Unis
Livre Edition originale
Hardcover. Etat : New. Etat de la jaquette : New. 1st Edition. Synopsis: Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty." Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change." Ted McConnell, Interactive Innovation Director, Procter & Gamble "The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets." Van Riley, Vice President of Research, AOL "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning." Rod DeVar, Manager, Advertising and Promotion, United States Postal Service "Savvy marketers should take advantage of The Online Advertising Playbook's findings and principles to get real results." Chris Theodoros, Director of Industry Relations, Google "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati." Mike Donahue, Executive Vice President, American Association of Advertising Agencies "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course." Henry Assael, Professor of Marketing, Stern School of Business, New York University From the Inside Flap: Most Internet advertising campaigns are based on hunches and guesswork, because there has not been a standard resource that marketers could turn to for research-backed, trustworthy advice. The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing. This comprehensive guide will serve as a go-to resource for marketers and brand managers with industry standards for: Reaching your customers with relevant advertising Design principles for effective online ads Budgeting online advertising, and the risks of under-allocating Integrating online advertising with the "traditional" parts of the campaign Achieving marketing objectivesfrom lead generation to retention and loyalty Measuring the effectiveness of Internet ads and campaigns And much more Written by experts from The Advertising Research Foundation, The Online Advertising Playbook synthesizes research and learning from over 1,200 research documents on.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : booksXpress, Bayonne, NJ, Etats-Unis
Livre impression à la demande
Hardcover. Etat : new. This item is printed on demand.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Livre
Etat : New.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : California Books, Miami, FL, Etats-Unis
Livre
Etat : New.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Books Unplugged, Amherst, NY, Etats-Unis
Livre
Etat : New. Buy with confidence! Book is in new, never-used condition 1.17.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Livre
Etat : New. In.
Edité par John Wiley & Sons Inc, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Livre
Hardcover. Etat : Brand New. 1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : GreatBookPricesUK, Castle Donington, DERBY, Royaume-Uni
Livre
Etat : New.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : GreatBookPricesUK, Castle Donington, DERBY, Royaume-Uni
Livre
Etat : As New. Unread book in perfect condition.
Edité par John Wiley & Sons Inc, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Livre
Hardcover. Etat : Brand New. 1st edition. 320 pages. 9.25x6.50x1.25 inches. In Stock.
Edité par John Wiley & Sons, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : moluna, Greven, Allemagne
Livre
Etat : New. Joe Plummer, PhD, is the Chief Research Officer at The Advertising Research Foundation and recipient of the 2006 Distinguished Marketer Award from the Academy of Marketing Science. He was previously executive vice president for McCann-Erickson WorldGroup.St.
Edité par Wiley, 2007
ISBN 10 : 0470051051ISBN 13 : 9780470051054
Vendeur : dsmbooks, Liverpool, Royaume-Uni
Livre
Hardcover. Etat : Like New. Like New. book.