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Présentation de l'éditeur :
Best-known for his corporate brand logos and art direction, Paul Rand (1914-1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children s books, logos, and personal work.
Biographie de l'auteur :
Steven Heller is the foremost expert on Paul Rand. He was an art director at the New York Times, where he now writes the Visuals column, and currently serves as co-chair of the MFA Design Department at the School of Visual Arts in New York.
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- ÉditeurMoleskine Books
- Date d'édition2019
- ISBN 10 1616898593
- ISBN 13 9781616898595
- ReliureRelié
- Nombre de pages144
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Paul Rand: Inspiration and Process in Design (Moleskine Books) [Hardcover ]
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview) [Hardcover] Bell, Eugenia and Heller, Steven
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Description du livre Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. N° de réf. du vendeur OTF-S-9781616898595
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview)
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Description du livre Hardcover. Etat : New. Brand New!. N° de réf. du vendeur 1616898593
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview)
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ISBN 10 : 1616898593
ISBN 13 : 9781616898595
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Description du livre Etat : New. N° de réf. du vendeur I-9781616898595
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rands creative process with sketches, essays, and an interview)
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Paul Rand (Hardcover)
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Description du livre Hardcover. Etat : new. Hardcover. Best-known for his corporate brand logos and art direction, Paul Rand (19141986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his childrens books, logos, and personal work. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781616898595
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview)
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Moleskine Books
(2019)
ISBN 10 : 1616898593
ISBN 13 : 9781616898595
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Description du livre Hardcover. Etat : new. Buy for Great customer experience. N° de réf. du vendeur GoldenDragon1616898593
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, and an interview)
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Moleskine Books
(2019)
ISBN 10 : 1616898593
ISBN 13 : 9781616898595
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Description du livre Hardcover. Etat : new. New. N° de réf. du vendeur Wizard1616898593
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Paul Rand Inspiration and Process in Design
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Description du livre HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur IB-9781616898595
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Paul Rand
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Description du livre hardback. Etat : New. Language: ENG. N° de réf. du vendeur 9781616898595
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