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Afficher les exemplaires de cette édition ISBNFor undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 11,74
De Royaume-Uni vers Etats-Unis
Description du livre Paperback. Etat : Brand New. 3rd edition. 560 pages. 10.79x8.50x0.71 inches. In Stock. N° de réf. du vendeur zk1292040335