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Description du livre Etat : New. N° de réf. du vendeur 212987-n
Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9780815784555
Description du livre Paperback. Etat : new. Paperback. "Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse." Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780815784555
Description du livre Soft Cover. Etat : new. N° de réf. du vendeur 9780815784555
Description du livre Paperback. Etat : Brand New. 187 pages. 9.00x5.00x0.50 inches. In Stock. N° de réf. du vendeur __0815784554
Description du livre Etat : New. In. N° de réf. du vendeur ria9780815784555_new
Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9780815784555_lsuk
Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9780815784555
Description du livre Etat : New. N° de réf. du vendeur 212987-n
Description du livre Paperback. Etat : Brand New. 187 pages. 9.00x5.00x0.50 inches. In Stock. N° de réf. du vendeur x-0815784554