Questionnaires and Inventories: Surveying Opinions and Assessing Personality - Couverture rigide

A complete, hands–on guide to designing, administering, and interpreting questionnaires and inventories Whether you want to measure aptitudes, attitudes, tastes, or persuasions, buying habits, health risks, or political bents, this guide can show you how to design and use the right tools for the job. Drawing upon his considerable experience designing and administering questionnaires, inventories, and rating scales of all sorts, psychologist Dr. Lewis R. Aiken:

• Shows you how to build and administer your own questionnaires and inventories
• Covers all types of instruments, including those used in everything from behavioral sciences to marketing and medical research to political polling
• Provides practical, highly accessible coverage of the statistical analysis of data
• Critically reviews most commercially available questionnaires and inventories

Designed to help you quickly master the skills you need to design, use, and evaluate your own questionnaires and inventories, the enclosed computer diskette includes a gold mine of programs, guidelines, templates, and other useful automated tools.

LEWIS R. AIKEN, PhD, is a professor of psychology at Pepperdine University and holds a doctorate in psychometrics from the University of North Carolina. His other books include Rating Scales and Checklists (Wiley), Assessment of Intellectual Functioning, Assessment of Personality, and Psychological Testing and Assessment, Ninth Edition.