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Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice.
Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.
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Description du livre Paperback. Etat : new. Paperback. Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites. This book will help students develop clear digital communications and improve them over time. This book answers questions like: How do we get people to care about our products? Whats the business value of empathetic communications? Why do we need to worry about voice, tone, and wording? How can we create better web content as our audiences grow? The book walks students through making a framework for great communicationswith stories, recipes, and brief examples to learn from. When they finish this book, theyll see their content in a more meaningful light. Theyll understand how to manage a communication process, find their companys brand voice, and adjust their tone for different situations. Theyll know how to build trust with customers and show empathy in their writing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780321988195
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