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Présentation de l'éditeur :
For undergraduate Advertising and Integrated Marketing Communication courses.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPearson Education Limited
- Date d'édition2013
- ISBN 10 0273786989
- ISBN 13 9780273786986
- ReliureBroché
- Numéro d'édition6
- Nombre de pages480
- Evaluation vendeur
Acheter D'occasion
état : MoyenFor undergraduate Advertising and... En savoir plus sur cette édition
EUR 4,65
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EUR 5,61
De Royaume-Uni vers Etats-Unis
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Integrated Advertising, Promotion and Marketing Communications Global Edition
Edité par
Pearson Education Limited, United Kingdom, Harlow
(2013)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Paperback
Quantité disponible : 1
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Evaluation vendeur
Description du livre Paperback. Etat : Fair. For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. N° de réf. du vendeur GOR012694385
Acheter D'occasion
EUR 4,65
Autre devise
Image d'archives
Integrated Advertising, Promotion and Marketing Communications Global Edition
Edité par
Pearson
(2013)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : Very Good. Integrated Advertising, Promotion and Marketing Communications Global Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780273786986
Acheter D'occasion
EUR 5,28
Autre devise
Image d'archives
Integrated Advertising, Promotion and Marketing Communications Global Edition
Edité par
Pearson
(2013)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
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Description du livre Etat : Very Good. 1713263108. 4/16/2024 10:25:08 AM. N° de réf. du vendeur U9780273786986
Acheter D'occasion
EUR 6,77
Autre devise
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Integrated Advertising, Promotion and Marketing Communications Global Edition
Edité par
Pearson 04/04/2013
(2013)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Paperback
Quantité disponible : 1
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Description du livre Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780273786986
Acheter D'occasion
EUR 5,28
Autre devise
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Integrated Advertising, Promotion and Marketing Communications
Edité par
Pearson Education, Limited
(2013)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Couverture souple
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Description du livre Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 14502426-6
Acheter D'occasion
EUR 5,19
Autre devise
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Integrated Advertising, Promotion and Marketing Communications
Edité par
Pearson
(2014)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
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Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780273786986. N° de réf. du vendeur 8532325
Acheter D'occasion
EUR 3,02
Autre devise
Image d'archives
Integrated Advertising, Promotion and Marketing Communications Global Edition
Edité par
Pearson
(2014)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273786986. N° de réf. du vendeur 9611965
Acheter D'occasion
EUR 3,02
Autre devise
Image d'archives
Integrated Advertising, Promotion and Marketing Communications
Edité par
Pearson
(2014)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
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Description du livre Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273786986. N° de réf. du vendeur 8674139
Acheter D'occasion
EUR 5,62
Autre devise
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Integrated Advertising, Promotion and Marketing Communications
Edité par
Pearson
(2017)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273786986. N° de réf. du vendeur 8674138
Acheter D'occasion
EUR 5,62
Autre devise
Image d'archives
Integrated Advertising, Promotion and Marketing Communications
Edité par
Pearson
(2014)
ISBN 10 : 0273786989
ISBN 13 : 9780273786986
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273786986. N° de réf. du vendeur 8674140
Acheter D'occasion
EUR 5,62
Autre devise