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Description du livre Hardcover. Etat : new. Brand New Copy. N° de réf. du vendeur BBB_new0262026961
Description du livre Hardcover. Etat : New. No Jacket. Marketing the Moon: The Selling of the Apollo Lunar Program. Jurek, Richard; Scott, David Meerman. Published by The MIT Press, 2014. Hardcover no dust jacket, brand new still in plastic wraps--ISBN 10: 0262026961ISBN 13: 978026202696316.00. N° de réf. du vendeur ABE-1694547692056
Description du livre Etat : New. N° de réf. du vendeur 20145706-n
Description du livre Etat : New. . N° de réf. du vendeur 52GZZZ00CO6C_ns
Description du livre Hardcover. Etat : new. N° de réf. du vendeur 9780262026963
Description du livre Etat : New. Brand New. N° de réf. du vendeur 9780262026963
Description du livre hardcover. Etat : New. N° de réf. du vendeur mon0000072389
Description du livre Hardcover. Etat : New. Illustrated. One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the Tomorrowland segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering brand journalism. Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel-through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features-rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the first camera on the moon; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon.Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. N° de réf. du vendeur DADAX0262026961
Description du livre Hardcover. Etat : new. New. N° de réf. du vendeur Wizard0262026961
Description du livre Etat : New. Book is in NEW condition. 2.35. N° de réf. du vendeur 0262026961-2-1