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Présentation de l'éditeur :
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedFor generations, marketers, industrialists and politicians have tried to tell consumers what they should buy, use and want. In an industrial, mass-market driven world, this was efficient and it worked and catering to the masses has limited the consumer's choice.In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must celebrate choice. Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values.People that crave more choices now have the power to step forward and insisting that the world work in a different way. There is a new era of embracing "weirdness" upon us and by enabling choice we allow weirdness to survive and thrive.
Biographie de l'auteur :
Seth Godin is the author of eighteen international bestsellers including Purple Cow, Permission Marketing, Survival is Not Enough, Purple Cow, Free Prize Inside!, All Marketers are Liars, Small is the New Big, The Dip, Meatball Sundae, Tribes, and We Are All Weird. He is the CEO of Squidoo.com and a very popular lecturer. His blog is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
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- ÉditeurPenguin Books Ltd
- Date d'édition2015
- ISBN 10 0241209013
- ISBN 13 9780241209011
- ReliureLivre broché
- Nombre de pages112
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We Are All Weird (Paperback)
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(2015)
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Description du livre Paperback. Etat : new. Paperback. Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunchedFor generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780241209011
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