The Business of Economics - Couverture rigide

One of the few academics to combine the theories of economics with practical business management insights. (The Guardian)

Mr Kay has a gift, rare among academic economists, for explaining how economics can be put to practical use. (The Economist)

Essential reading for any human resources manager who is concerned about the future of the profession. John Kay has written an enjoyable and accessible analysis of business strategy ... Absorbing the lessons from this book makes a good starting point for finding an answer. (People Management)

This latest book of readings provides a host of further examples of the relevant economist at the height of his powers. I strongly recommend it to those in the business/financial community or wider public who wish to be persuaded that an economist can have something of interest and value to offer, and also to academic economists as example of ready accessibility combined with relevance and technical validity. (The Glasgow Herald)

The book is written in a clear and accessible style and has wide appeal, in particular to those from other disciplines who are intrigued by the business world and want to know more about how it operates ... this is a sparkling, well-argued book. (Times Higher Education Supplement)

The book is written in a clear and accessible style and has wide appeal, in particular to those from other disciplines who are intrigued by the business world and want to know more about how it operates ... a sparkling, well-argued book. (Paul Ormerod, The Times Higher)

Combines common sense and rigorous economic thinking in a number of essays on business and economic issues ... A readable and rigorous analysis that will become increasingly important as we move into a knowledge/learning economy. (Long Range Planning, vol.30, June 1997)

it allows the interested reader to gain new insights into the links between economic analysis, strategy and corporate success. Its fresh and vivid blend of theory and case studies make this book a recommendable and instructive read. (The Business Economist, vol.28, no.2)

Wide-ranging essays by top Oxford academic. (Financial Times)

John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous economic thinking in a number of essays on business and economic issues---the competitiveness of UK plc, the stakeholder economy, business strategy, and corporate personality. Kay is well known for his incisive and entertaining columns in the Financial Times (some of which are included here), his regular audio and TV broadcasts, and is much in demand as a speaker and consultant. In The Business of Economics he shares his analysis, thoughts and insights on a range of urgent and important issues facing the country and individual firms. His clear and direct writing style will inform, challenge, and entertain; his rigorous and clever analysis of the corporate world will offer insights into the business problems and decisions faced by executives and managers every day. The book confirms the judgement of the Economist - `that John Kay is well on the way to turning himself into a European Michael Porter.'