Disrupt: Think the Unthinkable to Spark Transformation in Your Business - Couverture rigide

A Complete 5-Step Process for Identifying Disruptive Business Opportunities–And Successfully Executing Them

“Don’t let the title fool you. This book is stuffed with practical, useful ideas that will change the way you create and sell practical, useful ideas.”
Seth Godin, author of Linchpin

Now Includes an All-New Section on Leading Disruptive Thinking!

In a Business World of Non-Stop Change, There’s Only One Way to Win The Game: Transform It Entirely
This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Second Edition, Luke Williams shows exactly how to generate those strategies and deliver those solutions.

Williams shows how to combine fluid creativity with analytical rigor in a simple five-stage process for successfully disrupting any market. You’ll learn why unexpected ideas draw the least competitors–and offer the greatest potential.

Using real-world examples, you’ll walk through every step of transforming disruptive ideas from conception to breakthrough strategy.

Best of all, you’ll discover powerful ways to lead disruptive thinking in a new section added to this edition. Drawing on his immense experience creating breakthrough solutions at frog design and elsewhere, Williams shows how to relentlessly strengthen the habits, practices, and motivations you need to win through disruption.

· Craft your disruptive hypothesis
   Be wrong at the start, to be right at the end
· Discover your best disruptive opportunities
   Explore the most unexpected corners of your environment
· Efficiently shape your disruptive solution
   Avoid the resource-killer that is “novelty for novelty’s sake”
· Make your winning disruptive pitch
   Underprepare the obvious, overprepare the unusual
· Get disruptive leadership right
   Master the motivation and mindset

Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline.

 

Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market.

You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution.

 

Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.