The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time - Couverture souple

It’s time to take the mystery out of Twitter

You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away!

Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way!

Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you:

• Secrets to building influence on Twitter
• The formula behind every Twitter business success
• 22 ways to build an audience that wants to connect to you
• Content strategies, time savers, and useful tips
• 20 ways to use Twitter as a competitive advantage

Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.