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Managing Across Cultures examines seven behaviors common to all cultures and explainshow to pinpoint and interpret actions that might initially seem out of step with your wayof thinking and operating.
Business guides that take a situational approach just don’t cut it anymore. You need to domore than learn the specific gestures of other cultures. You need a global mindset. Youneed to strategize. You need Managing Across Cultures.
“This book provides a practical framework to help you understand and negotiate thechallenges of culture—I have used it with managers and MBA students alike!”
—Hans Brechbühl, Executive Director, Center for Digital Strategies and Adjunct AssociateProfessor of Business, Tuck School of Business, Dartmouth College
“Cultural skill is a core competency for today’s business leaders, and as pointed outin Managing Across Cultures it’s a learnable one. As a business learning professional,I strongly recommend reading this practical and valuable book.”
—Nancy L. Brennock, Director of Textron University, Textron Inc.
“Managing Across Cultures is a must-read for anyone going to or thinking aboutgoing to work in another country.”
—Andrew Walker, Head of Global Mobility, Thomson Reuters
“Managing Across Cultures is an engaging and comprehensive resource for anyonewho works—or will be working—across cultures. It is an excellent guide to help navigatethe complexities of working in the global marketplace.”
—Paula Caligiuri, Ph.D., Professor, Human Resource Management andDirector, Center for Human Resource Strategy at Rutgers University
Charlene Marmer Solomon is executivevice president of RW3, an organization thatdesigns and creates online cultural learningtools. Through its CultureWizard Web sitesand blended learning programs, RW3 providesonline cultural training facilities fordozens of the world’s leading global organizations.
Michael S. Schell is CEO and president ofRW3. He has founded and successfully managedseveral global businesses, includingWindham International, the first integratedglobal mobility and intercultural training organization,and has been a pioneer in developingintercultural training models.
Solomonand Schell are also the authors of Capitalizingon the Global Workforce (McGraw-Hill).
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Description du livre Hardcover. Etat : New. 1. hether you run a giant corporation or work in a small business, its more than likely that you regularly deal with people of different cultures-from customers and suppliers to salespeople and colleagues.It simply cant be overstated: You will have trouble succeeding in business today if you dont appreciate and know how to actively manage global cultural diversity. Managing Across Cultures examines why people around the world behave as they do and provides actionable tactics for succeeding in todays global business environment.Experts in the field of cross-cultural training, Michael Schell and Charlene Solomon describe seven readily recognizable behaviors and explain what they mean, how to interpret them, and most importantly, how to respond to them.Managing Across Cultures is filled with case studies illustrating the importance of understanding and dealing with cultural differences in all aspects of business. Youll learn how: Intels powerful global corporate culture is a critical element of its historic success Colgate-Palmolive integrates cultural understanding into its global marketing programs GE adapts its effective management style to local business culturesYoull also find out how underestimating cultural influence caused serious problems for organizations like DaimlerChrysler and Wal-Mart.Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business-from hiring and motivating employees to developing winning sales pitches and marketing campaigns. N° de réf. du vendeur DADAX0071605851
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