Exploring Research - Couverture souple

Research Methods in Business Studies

A Practical Guide

Third edition

Pervez Ghauri and Kjell Gronhaug

 

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects.  It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

 

Key Features:

 

• Provides guidelines to formulate a research problem, preparing students to fully understand the questions and objectives before undertaking research.
• Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing.
• Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation.
• Offers clear guidelines about structuring clear, concise and relevant reports.
• Contains detailed discussion of research theories and their practical application in business.

 

This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative research and the software used to analyse data.

 

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

 

 

Dr. Pervez Ghauri is Professor of International Business at Manchester Business School, The University of Manchester, UK.

Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

This best-selling text focuses on presenting the basics of research in the social and behavioral sciences in an informative and personable manner. While the basic structure of the edition remains the same, there have been some significant improvements brought about to this edition including: increased emphasis on electronic searching including specical coverage on how to use Google, coverage of bibliographic tools including PsychInfo, the inclusion of developmental research models in the chapter on quasi-experimental methods, coverage of multiple baseline designs, and introduction to SPSS 13.0, and an all new instructor's test bank.